ajaybinani – Ajay Binani

October 7, 2025

What is marketing?

Let’s hit it directly: Marketing is the medium to show what you stand for. Allow me to explain now. In a business, it is all about what we are getting: But what does one get from doing marketing? For large companies with a dedicated marketing department, it may be easier […]

A homestay for the minimalists travelling to Darjeeling

The Solo Trip, to Nowhere It was the second day of my solo trip to nowhere. I ended up being on my way to Darjeeling in the evening and was in shared cab when it struck that I do not have a place for the night to stay. It was […]

A minimalist by heart, professionally I have been an entrepreneur for almost 12+ years now. I am the founder of a content creating firm (Beyond Avg), a digital marketing firm (Get You At) focusing on transparency in online marketing and recently ventured into spreading awareness about minimalism (minimalistee) and how it can help one live a simple & meaningful life. I lvoe giving back to the society through my blogs and mentorship sessions (Simple Saturday’s) and run a readers club (AlphaBibliophiles) with ~100 members where I help people to inculcate the habit of reading.

A minimalist by heart, professionally I have been an entrepreneur for almost 12+ years now. I am the founder of a content creating firm (Beyond Avg), a digital marketing firm (Get You At) focusing on transparency in online marketing and recently ventured into spreading awareness about minimalism (minimalistee) and how it can help one live a simple & meaningful life. I lvoe giving back to the society through my blogs and mentorship sessions (Simple Saturday’s) and run a readers club (AlphaBibliophiles) with ~100 members where I help people to inculcate the habit of reading.

A minimalist by heart, professionally I have been an entrepreneur for almost 12+ years now. I am the founder of a content creating firm (Beyond Avg), a digital marketing firm (Get You At) focusing on transparency in online marketing and recently ventured into spreading awareness about minimalism (minimalistee) and how it can help one live a simple & meaningful life. I lvoe giving back to the society through my blogs and mentorship sessions (Simple Saturday’s) and run a readers club (AlphaBibliophiles) with ~100 members where I help people to inculcate the habit of reading.