Let’s hit it directly: Marketing is the medium to show what you stand for. Allow me to explain now. In a business, it is all about what we are getting: But what does one get from doing marketing? For large companies with a dedicated marketing department, it may be easier […]

The Solo Trip, to Nowhere It was the second day of my solo trip to nowhere. I ended up being on my way to Darjeeling in the evening and was in shared cab when it struck that I do not have a place for the night to stay. It was […]

Teaching the Grown Up Teaching may not necessarily include education lessons. A large part of life includes living a happy, healthy and honest life. Most often, we stop teaching the grown ups (specially the teens) with an excuse that they don’t listen. Stop the excuse, start the action. We need […]

“We want a surgical strike”. “Pakistan should be in history”. “All political parties needs to stand together”. “Candle march”. “Silence of two minutes”. And many such stories or tagline are circulating on entire social media of the country. I call this Stage 1. It does generates awareness about the incident […]