Find your niche first and then go upscale.
It’s a simple thought, but it takes years to figure out our niche. People struggle at this stage for a long, and most of them give up while finding it. They give up the belief that they are meant to be general.
Poulomi Ghosh is not one of the most. I met her last year with many other digital marketers. And from Day 1, she clearly stated one thing: she is into hashtag#emailmarketing. She did not discuss hashtag#socialmediamarketing, hashtag#googleadwords, hashtag#searchengineoptimization etc. All she said was – She was an hashtag#emailmarketer.
Those who are from this industry would understand the importance of it. Email Marketing is a niche field. And generating results through email marketing is another task (at least been that for me). Rather than forget about results, ensuring an email goes to the primary inbox instead of spam is a task.
So why am I talking about Poulomi Ghosh today? Because recently, she has leaped. She has tied up with two of her friends who are experts in other digital marketing fields and have started their firm, i.e., 360° Marketing Girls. She stands as the co-founder and hashtag#CMO of the organization.
Poulomi Ghosh, I am happy about your growth and how you take it. Slow, steady, and confident. I wish you all the best in your business venture and look forward to doing business with you.
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To the readers: If you are looking for hashtag#emailmarketing,Poulomi Ghosh is your go-to person. Rest, I am sure she, with the help of her team members, can guide you in the other arenas of digital marketing.
Also, support the budding hashtag#entrepreneurs who you know by tagging them in the comment section. Let us spread, one word at a time.