About

Founder. Advisor.
Minimalist.

18 years building businesses, shaping brands, and running organisations across finance, marketing, and operations.

The Person

I am a minimalist at heart — and that philosophy has shaped everything I have built. Over 18 years, I have worked across finance, marketing, and operations, earning an MBA along the way and founding three organisations.


I believe in clarity over complexity, and purpose over noise. That belief has guided how I hire, how I build, and how I advise.


Beyond business, I run a readers' club with over 100 members, host mentorship sessions every Saturday, and speak at colleges and universities on minimalism, entrepreneurship, and self-mastery.

18

Years of Experience

3

Organisations Founded

100+

Readers' Club Members

50+

Seminars Conducted

Connect on LinkedIn →

Organisations

Three businesses built on distinct ideas — connected by a shared conviction that clarity and purpose produce better outcomes than complexity and noise.

01

Get You At

Digital Marketing & AI Automation

Founded

2017

Team

15

An AI-driven transparent marketing firm that helps small and medium businesses set up complete marketing systems. From SEO and social media to web design and campaign execution — Get You At takes the complexity out of digital marketing and gives SMEs the pathway, tools and strategy to grow with clarity.

What I've built here

A ground-level understanding of how digital businesses actually work
Seven years of consistent growth, no shortcuts
A team built from zero — still learning, still improving
100+ clients served across industries
Trusted advisor to 10+ business owners
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02

Beyond Avg

Knowledge Process Outsourcing

Founded

2015

Team

15

A content creation and academic support firm helping students in the United States with homework and assignments. Over a decade in, Beyond Avg has built a reputation on academic rigour, consistency, and quality that earns long-term client relationships. Operations are managed day-to-day by a seasoned internal team.

What I've built here

A scalable KPO operation serving the US academic market for over a decade
Quality systems and workflows that maintain consistency across hundreds of assignments
An independent operations structure that runs without my daily involvement
Long-term client relationships built entirely on trust and output quality
A team that has proudly stayed together for over a decade — working round the clock, majorly women-led
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03

MinimalisTee

Philosophy & Publishing

Founded

2023

Team

4

A platform built to spread the philosophy of minimalism — through ebooks, newsletters, and speaking engagements at colleges and universities. MinimalisTee is the most personal of the three organisations. It is where I work through my own thinking and share it with people who are looking for clarity in a noisy world.

What I've built here

A growing library of ebooks on minimalism, simplicity, and purposeful living
The Reset — a newsletter on minimalism reaching a growing subscriber base
A speaking programme at colleges and universities across topics like time management and minimalism as a life framework
A community of readers and thinkers who believe in doing less, better
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Education & Credentials

ISB
Hyderabad

Digital Marketing & Analytics

Integrated with live masterclasses on AI in Digital Marketing.

IIM
Kolkata

Executive Program — Digital & Social Media Marketing

Six-month intensive programme covering digital and social media marketing.

MBA
ICFAI

Master of Business Administration — Finance

Postgraduate degree with a specialisation in Finance.

DigiVidya

Certified Digital Marketer

Covers email marketing, social media, SEO, content marketing, and Google Ads.

Invite Ajay to Speak

For seminars, panel discussions, college events, or corporate workshops — share a few details and we will take it from there.

Invite Ajay to Speak →