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It has always been difficult to tell about myself. Today I am more than yesterday and tomorrow I would be better. Yet, let me summarise where do I stand as on date.

Son, husband, father, friend, mentor & sometimes me to myself. This is where I my days & evenings revolve around.

A minimalist by heart, entrepreneur by profession, and speaker by nature - I come along with 18 years of experience and have built four business organisations across marketing, technology, education & minimalism. Beyond businesses, I run a readers club & fitness club - getting people into the habit of reading and exercise and host simple saturdays where I offer mentorship to the young and needful.

As a minimalism and an AI speaker, I have been blessed with the opportunity to help 2,000+ founders & students through 50+ workshops conducted online & offline. These workshops conducted at corporates & universities, help people gain clarity, focus & freedom. Redefining minimalism is an attempt to make your life simpler, peaceful & meaningful. With each blog, newsletter, e-book & book the motto has been the same: to contribute.

Keep smiling. Keep learning. Keep growing. Keep sharing.

Ajay Binani

18

Years of Experience

4

Organisations Founded

100+

Readers' Club Members

50+

Seminars Conducted

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Four businesses built on distinct ideas — connected by a shared conviction that clarity and purpose produce better outcomes than complexity and noise.

01

Get You At

Digital Marketing & AI Automation

An AI-driven transparent marketing firm that helps small and medium businesses set up complete marketing systems. From SEO and social media to web design and campaign execution — Get You At takes the complexity out of digital marketing and gives SMEs the pathway, tools and strategy to grow with clarity.

What I've built here

A ground-level understanding of how digital businesses actually work
Seven years of consistent growth, no shortcuts
A team built from zero — still learning, still improving
100+ clients served across industries
Trusted advisor to 10+ business owners
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Founded

2017

Team

15

Get You At

02

Beyond Avg

Knowledge Process Outsourcing

A content creation and academic support firm helping students in the United States with homework and assignments. Over a decade in, Beyond Avg has built a reputation on academic rigour, consistency, and quality that earns long-term client relationships. Operations are managed day-to-day by a seasoned internal team.

What I've built here

A scalable KPO operation serving the US academic market for over a decade
Quality systems and workflows that maintain consistency across hundreds of assignments
An independent operations structure that runs without my daily involvement
Long-term client relationships built entirely on trust and output quality
A team that has proudly stayed together for over a decade — working round the clock, majorly women-led
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Founded

2015

Team

15

Beyond Avg

03

MinimalisTee

Philosophy & Publishing

A platform built to spread the philosophy of minimalism — through ebooks, newsletters, and speaking engagements at colleges and universities. MinimalisTee is the most personal of the four organisations. It is where I work through my own thinking and share it with people who are looking for clarity in a noisy world.

What I've built here

A growing library of ebooks on minimalism, simplicity, and purposeful living
The Reset — a newsletter on minimalism reaching a growing subscriber base
A speaking programme at colleges and universities across topics like time management and minimalism as a life framework
A community of readers and thinkers who believe in doing less, better
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Founded

2023

Team

4

MinimalisTee

04

The AI Vidya

Practitioner-led AI Training · A training arm of Get You At

A training institute built to make AI practical for working people, not just understood. The AI Vidya is the training arm of Get You At. It runs workshops for corporates, colleges and individuals, taught by someone who uses these tools every day in real businesses. It is where I teach what I’ve learned the hard way: AI is a tool that drafts, and humans still decide.

What I've built here

15+ workshops conducted at esteemed organisations across Eastern India
2,000+ people trained and benefited
The AI Mindset, a signature workshop that moves teams from curiosity to confident daily use
Hands-on training in prompting, Claude Skills and scheduled tasks, with live demos built on each audience’s own work
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Founded

2026

Team

3

The AI Vidya

ISB
Hyderabad

Digital Marketing & Analytics

Integrated with live masterclasses on AI in Digital Marketing. Focus on data-driven strategy and modern marketing systems.

IIM
Kolkata

Executive Program — Digital & Social Media Marketing

Six-month intensive programme covering planning, implementation, and measurement of digital and social media marketing to drive awareness and sales.

MBA
ICFAI

Master of Business Administration — Finance

Postgraduate degree with a specialisation in Finance, building a strong foundation in financial management, investment analysis, and business strategy.

DigiVidya

Certified Digital Marketer

Covers email marketing, social media, SEO, content marketing, inbound marketing, and Google Ads.


Invite Ajay to Speak

For seminars, panel discussions, college events, or corporate workshops — share a few details and we will take it from there.

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