Author · Founder, minimalisTee
Ajay Binani
It has always been difficult for me to talk about myself. I am more today than I was yesterday, and tomorrow I will be better. Still, let me summarise where I stand today.
I am a son, husband, father, friend, mentor, and sometimes just myself. I love starting my day with books and coffee, contributing to the world through the professional skills I keep building, and ending it with ghazals and friends.
A minimalist by heart, an entrepreneur by profession, and a speaker by nature, I have built four business organisations with my wonderful team, across marketing, technology, education and minimalism.
Beyond business, I run a readers’ club and a fitness club, helping people build the habits of reading and exercise. I also host Simple Saturdays, where I offer mentorship to young people in need of guidance.
As a speaker on minimalism and AI, I help people gain clarity, focus and freedom. Through Redefining Minimalism, I try to make life simpler, more peaceful and more meaningful. With every blog, newsletter, e-book and book, my motto has stayed the same: to contribute.
Keep smiling. Keep learning. Keep growing. Keep sharing.
Co-author · Co-founder, minimalisTee
Poulomi
I grew up across the NorthEastern states of India, belonging to a generation who saw life before globalisation and social media, and grew alongside the transition as it evolved in leaps and bounds. Multi-passionate by nature, I now work as a solopreneur globally with purpose-driven brands, across fields I didn’t know could exist a decade ago.
“this is how things are supposed to be” is probably one statement I’ve rebelled with the most. For most part of my life, I had clarity towards my dreams and wished the same for people around me. It became a non-negotiable to find the full circle between the prize you wish for from life and the price you pay for the same.
Initially through content writing, and reading, I came across the Japanese & Scandinavian philosophies of having that clarity in life. Later on through minimalisTee newsletters & e-books I was blessed with the opportunities to spread the word further. All of us have our versions of dream life, helping to remove the noise & gain clarity on the same has become my drive.
minimalisTee came along in 2023, and I began working on its newsletters. After two and a half years of having this as the anchor of my life, curating newsletters, e-books and everything in between, I was brought in as co-founder in 2026, to help spread our purpose further: helping people live the life they wish to live.
