Engagement 01

As an Advisor

I work with a small number of companies as a strategic advisor. I do not advise to fill a board seat — I advise because I am genuinely invested in the outcome. My approach is direct, practically grounded, and shaped by 18 years of building and operating businesses across finance, marketing, and operations.

Engagements are tailored to where you are — whether you are just getting started or navigating the complexity of a growing business.

For

Start-Ups

Starting at ₹10,000 / month

Suggested engagement: 1 year

Building a business from scratch is hard. The early decisions — on positioning, marketing, hiring, and money — tend to compound, for better or worse. I help founders get those fundamentals right before they become expensive to fix.

What I help with

  • Defining brand positioning and core messaging from day one
  • Building a digital marketing foundation — SEO, social media, content strategy
  • Setting up lean marketing automation with the right tools
  • Go-to-market strategy and finding your first consistent customers
  • Financial basics — understanding your P&L, managing burn, pricing decisions
  • Building early operations: processes, team structure, vendor management
  • Decision-making frameworks when time and capital are limited
  • Founder visibility and personal brand as a growth lever
Reach out to discuss →

For

SMEs

Starting at ₹25,000 / month

Suggested engagement: 6 months

Growing businesses face a different kind of problem. Things are working — but not quite at the level they should be. I help SMEs identify what is holding them back, streamline what is working, and build the systems and clarity needed to scale with confidence.

What I help with

  • Scaling an existing marketing function using AI-driven automation
  • Brand repositioning and messaging refresh for growing markets
  • Cross-functional alignment between sales, marketing, and operations
  • Identifying and eliminating what is not moving the needle
  • Building or restructuring teams for the next phase of growth
  • P&L analysis, cost optimisation, and growth planning
  • Digital transformation — tools, systems, and workflow decisions
  • Entering new markets or acquiring new customer segments
Reach out to discuss →

I take on a limited number of advisory roles at any time to ensure meaningful involvement in each engagement.

Engagement 02

As a Mentor

This is for anyone who is looking for clarity — in life, career, or what comes next. Not a coaching programme. Not a course. Just honest, personal, one-on-one conversation with someone who has navigated enough to help you see your situation more clearly.

My approach is rooted in honesty. I will not tell you what you want to hear. I will help you see what you already know but have not yet acted on.

Who it is for

Anyone seeking clarity in life

Investment

₹5,000 / month

Format

Offline or Online

Month 1

1 personal session every week — building the foundation, understanding where you are, and setting direction.

Months 2–4

1 personal session every two weeks — going deeper, working through decisions, and holding each other accountable.

Month 5 onwards

1 personal session per month — staying on course, reflecting on progress, adjusting as needed.

After 6 months

Sessions as and when needed — you know what you need, and I am there when it matters.

Mentorship is commitment-based and selective. Not suitable for a one-time conversation.

Touch base over WhatsApp →

A few words from people who have worked with Ajay — as advisees, mentees, and collaborators.

"Ajay does not give you a roadmap. He gives you a mirror. That is far more valuable when you are trying to build something real."

Rahul M.

Founder, D2C Brand · Mumbai

"Working with Ajay helped us restructure our marketing approach entirely. He identified what we were overcomplicating within the first two sessions."

Priya S.

Co-founder, SaaS Startup · Bengaluru

"His mentorship through Simple Saturdays changed how I think about my career. The conversations are short, direct, and always leave me with something to act on."

Arjun K.

MBA Student · Delhi

"Ajay has a rare ability to cut through the noise of running a business and help you focus on what actually moves the needle."

Deepa R.

CEO, Marketing Agency · Kolkata


Ready to connect?

Drop a note. Keep it brief — what you are building, where you are stuck, and what kind of help you are looking for.


Invite Ajay to Speak

For seminars, panel discussions, college events, or corporate workshops — share a few details and we will take it from there.

Invite Ajay to Speak →