Connect

Let's Work
Together.

Two ways to engage. Both purposeful. Both with a clear commitment to your growth.

Engagement 01

As an Advisor

I work with a small number of companies as a strategic advisor. I do not advise to fill a board seat — I advise because I am genuinely invested in the outcome. My approach is direct, practically grounded, and shaped by 18 years of building and operating businesses across finance, marketing, and operations.

Engagements are tailored to where you are — whether you are just getting started or navigating the complexity of a growing business.

For

Start-Ups

Starting at ₹10,000 / month

Suggested engagement: 1 year

This advisory is designed for founders who want to build or grow online.

Foundation

  • Idea filtration — is this worth pursuing
  • Understanding your target market and determining the TAM
  • Company set-up and tax guidelines

Strategy & Roadmap

  • Building your roadmap and breaking goals into clear phases
  • Go-to-market (GTM) strategy
  • Product pricing — how to arrive at a number that works
  • Selecting the right tie-ups and collaborations

Online Presence

  • The full online plan — website, social media, content, and beyond
  • Company brand book — identity, tone, and positioning
  • Building a personal brand as a founder

Financial Clarity

  • Understanding your P&L, cash flow, and key financial metrics
  • Marketing-side metrics — what to track and why it matters
  • Excel tools and templates where needed

Team & Operations

  • Team building, analysis, and recruitment guidelines
  • HR-related documents and structure
  • Building KPIs and measuring what matters

Sales & Growth

  • How to close deals and sell
  • Identifying bottlenecks when things are not working — and fixing them

Mindset & Development

  • Training the mind, not just the business model
  • Building the right habits and letting go of the non-supportive ones
  • Book recommendations relevant to your stage

What not to do

At each stage, I will be direct about what to avoid. Often, this matters more than the plan itself.

I advise. I do not execute any of the above for you.

Reach out to discuss →

For

SMEs

Starting at ₹25,000 / month

Suggested engagement: 6 months

For businesses that are operational but looking to sharpen their online presence, fix what is not working, and grow with greater clarity.

Online Presence Audit & Roadmap

  • Identifying gaps in your existing online presence
  • Building an online roadmap if you are not yet present digitally
  • Documentation of your current online presence and the path forward

Strategy

  • Go-to-market strategy for new products or markets
  • Understanding your target market and TAM
  • Identifying what is not working and fixing the bottlenecks
  • Selecting the right tie-ups and collaborations

Focused Sessions

  • Soft skills
  • Time management
  • AI tools for business
  • Digital marketing
  • Founder clarity — if needed

Financial & Operational

  • P&L, cash flow, and key financial metrics
  • KPIs — building them and measuring what matters

Team & Brand

  • Team analysis and building for the next phase
  • Brand repositioning and messaging refresh
  • Building a personal brand as a founder

Mindset & Development

  • Training the mind alongside the business
  • Building the right habits and letting go of the non-supportive ones
  • Book recommendations relevant to your stage

What not to do

At each stage, I will be direct about what to avoid. Often, this matters more than the plan itself.

I advise. I do not execute any of the above for you.

Reach out to discuss →

I take on a limited number of advisory roles at any time to ensure meaningful involvement in each engagement.

Engagement 02

As a Mentor

This is for anyone who is looking for clarity — in life, career, or what comes next. Not a coaching programme. Not a course. Just honest, personal, one-on-one conversation with someone who has navigated enough to help you see your situation more clearly.

My approach is rooted in honesty. I will not tell you what you want to hear. I will help you see what you already know but have not yet acted on.

Who it is for

Anyone seeking clarity in life

Investment

₹5,000 / month

Format

Offline or Online

Month 1

1 personal session every week — building the foundation, understanding where you are, and setting direction.

Months 2–4

1 personal session every two weeks — going deeper, working through decisions, and holding each other accountable.

Month 5 onwards

1 personal session per month — staying on course, reflecting on progress, adjusting as needed.

After 6 months

Sessions as and when needed — you know what you need, and I am there when it matters.

Mentorship is commitment-based and selective. Not suitable for a one-time conversation.

Touch base over WhatsApp →

What People Say

A few words from people who have worked with Ajay — as advisees, mentees, and collaborators.

"Ajay does not give you a roadmap. He gives you a mirror. That is far more valuable when you are trying to build something real."

Rahul M.

Founder, D2C Brand · Mumbai

"Ajay is a patient and deep listener. He is great to soundboard ideas and evaluate them for execution. Was always looking forward for our weekly conversations."

Dinesh Kumar

Founder - Innocence Theory

Ready to connect?

Drop a note. Keep it brief — what you are building, where you are stuck, and what kind of help you are looking for.

ajaybinani@gmail.com +91 98312 52939

Invite Ajay to Speak

For seminars, panel discussions, college events, or corporate workshops — share a few details and we will take it from there.

Invite Ajay to Speak →

Advisory Enquiry — Start-Up

Share your details and Ajay will get back to you personally.

Advisory Enquiry — SME

Share your details and Ajay will get back to you personally.