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Engagement 01A

Advisory for
Start-Ups

For founders who want to build or grow online. From idea filtration and GTM strategy to team building, financial clarity, and the right mindset for the long game.

Advisory for Start-Ups

For

Start-Ups

Starting at ₹10,000 / month

Suggested engagement: 1 year

This advisory is designed for founders who want to build or grow online.

Foundation

  • Idea filtration — is this worth pursuing
  • Understanding your target market and determining the TAM
  • Company set-up and tax guidelines

Strategy & Roadmap

  • Building your roadmap and breaking goals into clear phases
  • Go-to-market (GTM) strategy
  • Product pricing — how to arrive at a number that works
  • Selecting the right tie-ups and collaborations

Online Presence

  • The full online plan — website, social media, content, and beyond
  • Company brand book — identity, tone, and positioning
  • Building a personal brand as a founder

Financial Clarity

  • Understanding your P&L, cash flow, and key financial metrics
  • Marketing-side metrics — what to track and why it matters
  • Excel tools and templates where needed

Team & Operations

  • Team building, analysis, and recruitment guidelines
  • HR-related documents and structure
  • Building KPIs and measuring what matters

Sales & Growth

  • How to close deals and sell
  • Identifying bottlenecks when things are not working — and fixing them

Mindset & Development

  • Training the mind, not just the business model
  • Building the right habits and letting go of the non-supportive ones
  • Book recommendations relevant to your stage

What not to do

At each stage, I will be direct about what to avoid. Often, this matters more than the plan itself.

I advise. I do not execute any of the above for you.

Interested in the Start-Up Advisory?

Share a few details and Ajay will get back to you personally to discuss your situation and how this engagement could work.

Free Downloads

Curated reading list of personally read and recommended — spanning 6 categories including management, entrepreneurship, decision-making, and self-growth.

Book Reading Recommendations

Curated reading list of personally read and recommended — spanning 6 categories including management, entrepreneurship, decision-making, and self-growth.

What People Say

"Ajay does not give you a roadmap. He gives you a mirror. That is far more valuable when you are trying to build something real."

Rahul M.

Founder, D2C Brand · Mumbai

"Ajay is a patient and deep listener. He is great to soundboard ideas and evaluate them for execution. Was always looking forward for our weekly conversations."

Dinesh Kumar

Founder - Innocence Theory

Ready to connect?

Drop a note. Keep it brief — what you are building, where you are stuck, and what kind of help you are looking for.

ajaybinani@gmail.com +91 98312 52939