Connect › Business Advisory › For SMEs

Engagement 01B

Advisory for
SMEs

For businesses that are operational but looking to sharpen their online presence, fix what is not working, and grow with greater clarity and direction.

Advisory for SMEs

For

SMEs

Starting at ₹25,000 / month

Suggested engagement: 6 months

For businesses that are operational but looking to sharpen their online presence, fix what is not working, and grow with greater clarity.

Online Presence Audit & Roadmap

  • Identifying gaps in your existing online presence
  • Building an online roadmap if you are not yet present digitally
  • Documentation of your current online presence and the path forward

Strategy

  • Go-to-market strategy for new products or markets
  • Understanding your target market and TAM
  • Identifying what is not working and fixing the bottlenecks
  • Selecting the right tie-ups and collaborations

Focused Sessions

  • Soft skills
  • Time management
  • AI tools for business
  • Digital marketing
  • Founder clarity — if needed

Financial & Operational

  • P&L, cash flow, and key financial metrics
  • KPIs — building them and measuring what matters

Team & Brand

  • Team analysis and building for the next phase
  • Brand repositioning and messaging refresh
  • Building a personal brand as a founder

Mindset & Development

  • Training the mind alongside the business
  • Building the right habits and letting go of the non-supportive ones
  • Book recommendations relevant to your stage

What not to do

At each stage, I will be direct about what to avoid. Often, this matters more than the plan itself.

I advise. I do not execute any of the above for you.

Interested in the SME Advisory?

Share a few details and Ajay will get back to you personally to discuss your business and how this engagement could work.

Free Downloads

Curated reading list of personally read and recommended — spanning 6 categories including management, entrepreneurship, decision-making, and self-growth.

Book Reading Recommendations

Curated reading list of personally read and recommended — spanning 6 categories including management, entrepreneurship, decision-making, and self-growth.

What People Say

"Ajay does not give you a roadmap. He gives you a mirror. That is far more valuable when you are trying to build something real."

Rahul M.

Founder, D2C Brand · Mumbai

"Ajay is a patient and deep listener. He is great to soundboard ideas and evaluate them for execution. Was always looking forward for our weekly conversations."

Dinesh Kumar

Founder - Innocence Theory

Ready to connect?

Drop a note. Keep it brief — what you are building, where you are stuck, and what kind of help you are looking for.

ajaybinani@gmail.com +91 98312 52939